The new Zurich cult brand from COLLECTIVE offers local art on prints, editorial and apparel. On the audiovisual side, short picture makes a major contribution to the rapid growth of the brand. With regular shoots of new collections and works of art, we expand the brand's visual language into various correct ones. PLAKATIV's target audience is on Instagram and can only use social media optimized content, which impresses with its value and style on the one hand, but also with zeitgeist and eye-catcher.